An in-house capacity building talk titled “Concept of Social Marketing – Application for Managing Politics, Power, and Patronage in Balochistan” was held on Thursday, 30th May at BTTN. The session was led by the esteemed Dr. Sadaat and attended by the research faculty of BTTN. This talk aimed to elucidate the principles of social marketing and its application in navigating the intricate dynamics of politics, power, and patronage within the Balochistan region. Dr. Sadaat’s insights provided a comprehensive understanding of how social marketing strategies can be employed to address political challenges, influence power structures, and manage patronage systems effectively. The session was an invaluable opportunity for the participants to enhance their knowledge and apply these concepts in their respective research and initiatives.